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On September 25th, Shandong Nanshan Zhishang Technology Co., Ltd. and Donghua University jointly released a new professional clothing fabric brand "Lianglinuo" and "Nuanlinuo" in Shanghai. School-enterprise cooperation, strong joint, together to provide high-quality products and services for global consumers.
China textile industry association will ChangSunRuiZhe, vice President of China textile industry association, Chinese clothing association, da-peng Chen, vice secretary of China textile industry association, China wool textile industry association Peng Yanli, Li Binhong, director of the national textile development center, executive vice President of Chinese clothing association jin-chun Yang, AWI executive vice President of greater China and Asia new markets metrologic, Li Jun, executive Vice President of Shanghai International Fashion And Creative College of Donghua University, Song Riyou, General manager of Xinnan International and Zhao Liang, General manager of Shandong Nanshan Zhishang Technology Co., LTD attended the event.
From 2016 to 2021, China's consumption growth reached 1.8 trillion US dollars. It is expected that by 2021, China's consumer market will still expand by nearly half, reaching 6.1 trillion US dollars. The market demand of professional wear market reaches 400 billion yuan every year.
Green manufacturing should be fully implemented in China, that is, low carbonization, recycling and intensification should be actively implemented to improve the utilization efficiency of manufacturing resources; Under the premise of strengthening green management of the whole life cycle of products and striving to build an efficient, clean, low-carbon and circular green manufacturing system, more and more Chinese textile and garment enterprises are gradually exploring greater expansion potential of the professional wear fabric market.
It is understood that cool lino, warm Lino brand is nanshan Zhishang dedicated to high-end professional clothing market functional technology wool fabric brand. KOOLMERINO focuses on the spring and summer trends, is the combination of COOL and MERINO wool (English KOOL is COOL COOL homophone,MERINO means MERINO wool), the brand meaning of COOL MERINO wool, suitable for spring and summer workplace high-quality light and thin wool fabric solution, With cool feeling, skin friendly, ultra-light, anti-wrinkle, elastic, anti-ultraviolet, antibacterial, odor, waterproof, oil, antifouling and other single or complex functions. WARMERINO focuses on the fashion trend of autumn and winter, is the combination of WARM and MERINO wool (English WARM means WARM,MERINO means MERINO wool), the brand meaning of WARM MERINO wool, suitable for the autumn and winter workplace of high quality medium thickness wool fabric solution, With heat preservation, wrinkle resistance, antistatic, elastic, waterproof, oil-proof, antifouling and other single or composite functions.
All the fabrics of lianglino and Nuanlino brands uphold and play the four advantages of Nanshan Zhishang: First, top quality of raw materials: we have many modern pastures in Australia, providing Merino wool from Australia, ensuring the top quality of fabrics from the source. Second, first-class processing system: with world-class fabric processing equipment, from woolen processing to spinning, weaving, dyeing, the whole worsted system. Third, strong research and development strength: with the international Wool Bureau, Donghua University and other well-known institutions and universities at home and abroad to jointly develop innovative products. Fourth, complete whole industry chain: from wool raw materials, yarn, fabrics, clothing to the whole industry chain, to provide customers with one-stop efficient service.
Donghua University released in 2020 occupational clothing trend report, detailed promotion of "cool lino" "warm lino" products. At the same time, the new fabrics have entered the fabric recommendation system of Donghua University, and will be displayed depending on some projects undertaken by donghua University. At present, they have been recommended in projects such as "Professional Clothing Design of SPD Bank" and "Design of Jiushi Public Transport Group".
In addition to Donghua University, Nanshan Zhishang also has established stable cooperative relations with well-known textile and garment colleges at home and abroad, such as Xi 'an Polytechnic University, Beijing Institute of Fashion Technology, Wuhan Textile University, Yantai Nanshan College and so on. The wool Innovation Center (WDC) has been established in cooperation with the International Wool Board to participate in the research of wool textile technology at home and abroad.
