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In November 2020, the Beijing Organizing Committee for the Olympic Winter Games (BOCOG) invited the public to submit design proposals for the awarding costumes of the Beijing 2022 Olympic and Paralympic Winter Games. Nanshan Zhishang, as one of the few companies in the world integrating the wool textile and garment industry chain, actively participated in the final work "paper-cutting as the medium, meeting the friends of the world" among many entries, successfully entered the Winter Olympic Games award costume.
The nanshan zhishang design work inspiration comes from paper cutting. Paper cutting is one of the most ancient folk arts of The Han nationality in China. Therefore, taking paper cutting as the core element of design can give consideration to etiquette and artistry. "Beaming eyebrows" and "magpies landing plum blossoms" are indispensable parts of Chinese paper-cuts in auspicious Chinese folk language, implying all good wishes for the Winter Olympics.
Nanshan Zhishang uses the new means of modern textile technology to skillfully apply the hollow-out art of paper cutting to clothing design. It not only shows the traditional artistic expression of the Chinese nation, but also shows the scientific and technological innovation achievements. The style is based on the han Dynasty, combined with the modern Chinese tailoring, so that the ancient return to the new, the ancient for the present, not only the expression of Chinese culture, but also the design concept of inheritance and innovation throughout.
As an invisible champion in the industry, Nanshan Zhishang has been actively participating in major sports events such as the Olympic Games, from the 2012 London Olympic Games, the 2016 Rio Olympic Games, to the 2021 National golf team for the Tokyo Olympic Games, in the past 10 years, nanshan Zhishang can be seen on the Olympic field. Meanwhile, Nanshan Zhishang has carried out sponsorship cooperation with China Golf Association for more than ten years, sparing no effort to support the development of Golf in China. In addition, In the docking project of China's "Belt and Road" initiative and Laos's "land-locked country to land-linked country" strategy, Nanshan Zhishang successfully undertook the clothing designed and produced by the Lao crew of China-Laos Railway, and participated in the 2020 "police dress" design and RESEARCH and development project together with Beifu nanshan China Professional Wear Research Institute. For the 70th anniversary of the National Day women militia phalanx to provide the design and production services of the parade clothing, training clothing, design work won the 2013 (Beijing) World Garden Expo professional wear design gold medal.
Nanshan Zhishang's spirit of pursuing excellence is in harmony with the Olympic spirit of higher, faster and stronger. In the future, nanshan Zhishang will continue to actively participate in the development of China's sports industry with practical actions, and deliver the social responsibility and brand spirit of a public enterprise to consumers.
